Ongoing SEO & Website Optimization

Help more of the right customers find you—and take the next step.

We continuously research, prioritize, and implement improvements across technical SEO, search-focused content, website experience, and conversion. You get one accountable partner doing the work, measuring what changes, and deciding with you what deserves attention next.

One ongoing service

Ongoing SEO & Website Optimization

A hands-on monthly service for improving how your website is found, understood, and used. We research opportunities, agree on priorities, implement the work, and use the results to determine what happens next.

$999/ month
Six-month initial engagementSee if it fits
01

Search research

Research customer searches, competitors, content gaps, and changing discovery patterns to find useful opportunities.

02

Technical and on-page SEO

Implement approved improvements to metadata, headings, internal links, schema, crawlability, indexing, and website structure.

03

Search-focused content

Create or substantially improve pages around real customer questions, service needs, and relevant search demand.

04

Website and conversion improvements

Improve messaging, calls to action, forms, page structure, mobile experience, and conversion paths when they become priorities.

05

Measurement and direction

Document completed work, interpret available website and search data, and use what we learn to choose the next priorities.

How the work moves forward

Research. Prioritize. Improve. Measure.

Your website will not need the same type of work every month. We maintain one prioritized improvement queue and focus the engagement on the work most likely to move the website forward.

01

Research

Review available search, website, competitor, customer, and performance information alongside current business priorities.

02

Prioritize

Maintain one focused roadmap, explain why the next work matters, and align on the approved priorities.

03

Improve

Implement the approved technical, content, website, or conversion work—not merely deliver a list of recommendations.

04

Measure

Record what changed, interpret the available signals, and use what we learn to shape the next cycle.

A flexible plan with clear boundaries

Focused work—not an unlimited task list.

The monthly priority queue gives us room to work across connected website problems without pretending every type of work can happen at once. Final platforms, access, approval process, and third-party costs are confirmed before the engagement begins.

What's included · Examples

Hands-on improvements within a workable existing website.

  • Technical and on-page SEO fixes
  • New or substantially improved search-focused pages
  • Internal linking and website-structure improvements
  • Messaging, calls-to-action, forms, and conversion-path improvements
  • Local and AI-search foundations when relevant
  • Analytics review, work summaries, and monthly prioritization

What's not included · Examples

Larger projects and unrelated services require a separate scope.

  • A complete website redesign or rebuild
  • Custom applications, portals, or ecommerce systems
  • Complex integrations or substantial architecture changes
  • Paid advertising management or media spend
  • Brand identity, photography, or large-scale media production
  • Unlimited requests or guaranteed rankings, traffic, or leads

Start with an assessment

Make sure the website and working relationship are a fit.

The no-cost Website Assessment helps us understand the business, review the current website, and determine whether ongoing improvement at this level is the right next step.

See how the assessment works
WHAT THE ASSESSMENT CLARIFIES
01Business goals and priority offers
02Current website and technical foundation
03Search, content, and conversion opportunities
04Analytics and available baseline
05Access, approvals, timing, and fit

Frequently asked questions

Know what the monthly service means.

Straight answers about execution, priorities, scope, and expectations.

Is this only an SEO service?

No. Search visibility is a central part of the work, but attracting visitors is only useful if the website also helps the right people understand the business and take the next step. Priorities may include content, technical SEO, messaging, calls to action, forms, user experience, and measurement.

What gets completed each month?

The work changes with the website, business priorities, and available evidence. We maintain one prioritized roadmap and complete the highest-value approved work that fits the monthly engagement. Some cycles may emphasize technical SEO or content; others may focus on messaging, conversion paths, or measurement.

Do you only identify opportunities?

No. Research and recommendations guide the work, but implementation is part of the service. We execute the approved priorities that fit the engagement and clearly identify anything that requires a separate scope.

How much content is included?

Content is planned within the monthly priority queue rather than treated as an isolated quota. A cycle may include a new page, a substantial improvement to an existing page, supporting content work, or another higher-priority improvement. The roadmap determines the right mix.

Can you work with our existing website?

Usually. The service is designed for a workable existing website. The Website Assessment helps determine whether the current platform and setup can support ongoing improvement or whether a different starting point makes more sense.

Do you guarantee rankings or leads?

No. Search results, traffic, and customer decisions depend on factors no agency controls. Tully Digital commits to a defined process, transparent work, and informed execution—not guaranteed outcomes.

Why is there a six-month initial engagement?

Search, content, conversion, and website improvements build on one another. Six months creates enough continuity to research, implement, observe, and adjust instead of producing a one-time report.

What happens after the initial engagement?

We review the completed work, current priorities, and mutual fit before continuing. Ongoing terms and any scope changes are confirmed directly rather than assumed.

How are changes approved?

Priorities and material changes are shared for approval before execution. The exact review process is established at the start so routine work can keep moving without surprises.

Give your website a system for getting better.

Start with a no-cost Website Assessment to determine whether ongoing SEO and website optimization is the right fit.

Request an assessment